Privacy Policy

Legal

Privacy Policy

This Privacy Policy describes how Ava Lockhart (avalockhart.com — the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by email at support@avalockhart.com.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual as "Personal Information".

Device information

  • Purpose: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure: shared with our processor Shopify.
  • Collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order information

  • Purpose: to fulfill our contract with you, process payments, arrange shipping, provide invoices and order confirmations, communicate with you, screen orders for potential risk or fraud, and — where in line with your preferences — share information or advertising relating to our products or services.
  • Source: collected from you.
  • Disclosure: shared with our processor Shopify.
  • Collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer support information

  • Purpose: to provide customer support.
  • Source: collected from you.
  • Disclosure: shared with our processor Shopify.
  • Collected: your name, email address, order details, and any information you choose to share with our team.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site — read more here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners, in some cases through cookies or similar technologies.
  • We use Shopify Audiences to help us show ads on other websites to buyers who may be interested in what we have to offer, and we share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences.

For more information about how targeted advertising works, visit the Network Advertising Initiative's educational page at networkadvertising.org. You can opt out of targeted advertising via Facebook, Google, and Bing, or through the Digital Advertising Alliance's opt-out portal at optout.aboutads.info.

Using Personal Information

We use your Personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfilling your order, and keeping you up to date on new products, services, and offers.

Lawful basis (GDPR)

If you are a resident of the European Economic Area ("EEA"), we process your Personal Information under the following lawful bases: your consent; the performance of the contract between you and the Site; compliance with our legal obligations; to protect your vital interests; to perform a task carried out in the public interest; and for our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase it (see "Your rights" below).

Automatic decision-making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you — for example, a temporary blacklist of IP addresses associated with repeated failed transactions, and of credit cards associated with blacklisted IP addresses.

Selling / Sharing Personal Information

Depending on your jurisdiction (such as under the California Consumer Privacy Act), some of the data sharing described in the "Behavioural Advertising" section above — including identifiers, commercial information, and internet activity shared with advertising partners and Shopify Audiences — may be considered a "sale" or "sharing" of Personal Information. You can opt out at any time using the methods described in the "Behavioural Advertising" section. We do not knowingly sell or share the Personal Information of individuals under 16 years of age.

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that it be corrected, updated, or erased. To exercise these rights, contact us using the details above. Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (the "Right to Know"), to port it to a new service, and to ask that it be corrected, updated, or erased. To exercise these rights, or to designate an authorized agent to submit requests on your behalf, contact us using the details above.

Cookies

A cookie is a small amount of information downloaded to your device when you visit our Site. We use functional, performance, advertising, and social media or content cookies to remember your actions and preferences, and to understand how the Site is used.

Cookies necessary for the functioning of the store

Name Function Duration
_ab Used in connection with access to admin. 2y
_secure_session_id Used in connection with navigation through a storefront. 24h
_shopify_country Used in connection with checkout. session
_shopify_m Used for managing customer privacy settings. 1y
_shopify_tm Used for managing customer privacy settings. 30min
_shopify_tw Used for managing customer privacy settings. 2w
_storefront_u Used to facilitate updating customer account information. 1min
_tracking_consent Tracking preferences. 1y
c Used in connection with checkout. 1y
cart Used in connection with shopping cart. 2w
cart_currency Used in connection with shopping cart. 2w
cart_sig Used in connection with checkout. 2w
cart_ts Used in connection with checkout. 2w
cart_ver Used in connection with shopping cart. 2w
checkout Used in connection with checkout. 4w
checkout_token Used in connection with checkout. 1y
dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
hide_shopify_pay_for_checkout Used in connection with checkout. session
keep_alive Used in connection with buyer localization. 2w
master_device_id Used in connection with merchant login. 2y
previous_step Used in connection with checkout. 1y
remember_me Used in connection with checkout. 1y
secure_customer_sig Used in connection with customer login. 20y
shopify_pay Used in connection with checkout. 1y
shopify_pay_redirect Used in connection with checkout. 30min–1y
storefront_digest Used in connection with customer login. 2y
tracked_start_checkout Used in connection with checkout. 1y
checkout_one_experiment Used in connection with checkout. session

Reporting and analytics

Name Function Duration
_landing_page Track landing pages. 2w
_orig_referrer Track landing pages. 2w
_s Shopify analytics. 30min
_shopify_d Shopify analytics. session
_shopify_s Shopify analytics. 30min
_shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
_shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
_shopify_y Shopify analytics. 1y
_y Shopify analytics. 1y
_shopify_evids Shopify analytics. session
_shopify_ga Shopify and Google Analytics. session

Session cookies last until you stop browsing; persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and expire between 30 minutes and two years from the date they are downloaded. You can control and manage cookies through your browser settings, though removing or blocking cookies may impact your experience and parts of our website may no longer be fully accessible.

Do Not Track

Because there is no consistent industry standard for responding to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

If you would like to make a complaint, please contact us by email at support@avalockhart.com.